Leveraging their built-in trust and authentic connection with their audiences, Walmart strategically partners with content creators to promote brands, products, and services available at Walmart.
This shows up in a variety of ways, including livestream shopping, Walmart Creator Program, and integrating social content across the app and website.
I lead a design team of 5 designers across 5 distinct product areas within the Social Commerce team. Check out some of my favorite projects below.